Because we typically work “behind the scenes”, we usually request from a client their specific login and password information. We do this so that we can easily update or edit their website, search, or any social related content. And this is usually when we get the response, “I don’t know” or “I have so many, I am not sure which one works”. After which we usually advise our client that they should always try to get organized before attempting to get optimized. And we do not mean you should store hundreds of passwords under your keyboard either.